Evaluate & Evolve

 

Handbook Menu

One of the most important aspects of any campaign is to regularly evaluate its effectiveness. Find out what is working best and what is not performing as well so adjustments can be made. Quarterly evaluation of the Level Up campaign (clicks, impressions, time spent on web pages, etc.) proved to be very helpful as the campaign evolved over time. Slight tweaks in messaging, placements, and timing were made as more data and analytics were gathered to improve results.

Throughout the campaign, we measured the website activity quarterly. This allowed us to understand which areas of awareness were helping us reach the most amount of people so we could adjust marketing budgets accordingly. We also monitored the geographic regions in Ohio where website visitors were coming from, along with average engagement times, to give us a sense for how far our efforts were reaching.

12 Month Overview

(August 2022-September 2023
Comparison with statistics from previous 12 months)

Throughout the campaign, we measured the website activity quarterly. This allowed us to understand which areas of awareness were helping us reach the most amount of people so we could adjust marketing budgets accordingly. We also monitored the geographic regions in Ohio where website visitors were coming from, along with average engagement times, to give us a sense for how far our efforts were reaching.

12 Month Overview

(August 2022-September 2023
Comparison with statistics from previous 12 months)

 

 

Handbook Menu